Background on Apelson
Apelson are a leading name in the home appliance industry, specialising in providing a wide range of kitchen and household solutions. Operations Manager at Apelson, Greg Ward oversees supply chain and customer service operations, ensuring smooth logistics, timely deliveries, and maintaining high levels of customer satisfaction. The core focus for Greg was choosing the right logistics partner and focusing on optimising their end-to-end supply chain.
The Challenge
Before partnering with Courier Logistics, Apelson faced increasing difficulties and problems as their business grew. Their previous logistics partner could not deliver when it came to Apelsons specific needs: visibility, technology and reliability. Greg and Apelsons needed a logistics partner that could help in maintaining a frictionless operations process from start to end.
Greg Ward, Operations Manager at Apelson:
"Before we partnered with Courier Logistics, we had a solid existing solution, but visibility and technology were becoming increasingly important. As our business grew, we needed a logistics provider that could keep up with the size of our shipments and our complex fulfilment needs."
Apelson's key challenges included:
Limited visibility: A lack of real-time tracking hampered customer service and logistics planning.
Delayed deliveries: Unreliable schedules affected customer expectations.
Inventory management issues: Products weren’t always available at the right locations.
These issues led to growing customer dissatisfaction, operational inefficiencies, and lost time addressing logistics problems instead of focusing on core business functions.
Partnering with Courier Logistics
Apelson turned to Courier Logistics, a company known for its expertise in managing large pallet deliveries and providing comprehensive logistics solutions. With innovation and customer satisfaction being 2 core values for Courier Logistics, we could offer Apelson the technology, transparency and flexibility that they needed.
Greg Ward, Operations Manager at Apelson:
"Partnering with Courier Logistics has greatly improved our ability to meet customer demand. Their overnight pallet service ensures that even large shipments are delivered promptly, allowing us to maintain stock levels and reduce delays."
Key benefits of the partnership included:
Real-time tracking: Apelson could now monitor shipments as they happened, providing customers with up-to-date information.
Improved delivery speed and accuracy: Courier Logistics’ system, being part of the Pallet-Track network, significantly reduced late or incorrect deliveries.
Efficient storage and fulfilment solutions: Apelson's stock levels became more manageable, cutting down on over-ordering and wastage.
Impact and Outcomes
After partnering with Courier Logistics Apelson immediately saw changes in their delivery times, operational efficiency and customer satisfaction. With delivery rates improving by 2.4% from 96.9% to 99.3% and cost per delivery significantly dropping it is clear to see that Courier Logistics’ solutions are the perfect fit for Apelson’s needs.
Greg Ward, Operations Manager, highlighted the most noticeable change:
"With faster deliveries and more reliable fulfilment, we’ve seen a rise in positive feedback. Our customers now trust that their appliances will arrive on time and in good condition, and they appreciate the transparency in the process."
Key Results:
Reduced delivery times: Overnight pallet service ensured products arrived faster, helping Apelson maintain its stock levels and better meet customer demand. Delivery rates improved by 2.4%.
Cost savings: Improved efficiency in logistics reduced unnecessary storage costs and cost per delivery significantly.
Enhanced customer experience: Apelson’s customers could track their deliveries in real-time, giving them confidence in timely arrivals, which improved trust in the brand.
Greg Ward, Operations Manager at Apelson:
“Without a doubt, we’d recommend Courier Logistics to other companies in the home appliance industry. Their expertise in handling large pallet deliveries, combined with their reliable storage and fulfilment services, has transformed our logistics operations. They’ve proven to be a trusted partner who truly understands our needs.”
